Effects of consumer motives on search behavior using internet advertising

Cyberpsychology and Behavior

Volumn 7, Issue 4, 2004, Pages 430-442

  Yang, Kenneth C C ^a  

^a UNIVERSITY OF TEXAS AT EL PASO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ANALYSIS OF VARIANCE; ARTICLE; CONSUMER; INTERNET; ONLINE SYSTEM;

ADULT; ADVERTISING; ATTENTION; ATTITUDE TO COMPUTERS; CHOICE BEHAVIOR; EMOTIONS; FEMALE; HUMANS; INFORMATION STORAGE AND RETRIEVAL; INTERNET; LOGIC; MALE; MARKETING; MOTIVATION; MULTIVARIATE ANALYSIS;

EID: 4344711650     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2004.7.430     Document Type: Article

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