Evaluating the social value of charitable organizations: A conceptual foundation

Journal of Macromarketing

Volumn 28, Issue 2, 2008, Pages 130-140

  Polonsky, Michael Jay ^a   Grau, Stacy Landreth ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Charity organizations; Corporate social responsibility; Social accounting; Social impact

Indexed keywords

EID: 43149117060     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708314585     Document Type: Article

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