The VERB™ Campaign's Strategy for Reaching African-American, Hispanic, Asian, and American Indian Children and Parents

American Journal of Preventive Medicine

Volumn 34, Issue 6 SUPPL., 2008, Pages

  Huhman, Marian ^a   Berkowitz, Judy M ^a   Wong, Faye L ^a   Prosper, Erika ^b   Gray, Michael ^c   Prince, David ^d   Yuen, Jeannie ^e  

^a NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION   (United States)

^b Garcia 360   (United States)

^c G and G Advertising   (United States)

^d PFI Marketing   (United States)

^e A Partnership   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; AFRICAN AMERICAN; AMERICAN INDIAN; ARTICLE; ASIAN; CHILD HEALTH CARE; ETHNIC GROUP; HEALTH PROGRAM; HEALTH PROMOTION; HISPANIC; HUMAN; MARKETING; MASS MEDIUM; PARENTAL ATTITUDE; PHYSICAL ACTIVITY; QUALITATIVE RESEARCH; RACE DIFFERENCE; SCHOOL CHILD; UNITED STATES; ADVERTIZING; ASIAN AMERICAN; CHILD; CONSUMER; ETHNOLOGY; EXERCISE; FEMALE; HEALTH BEHAVIOR; MALE; METHODOLOGY; MINORITY GROUP; PARENT; PERSUASIVE COMMUNICATION; PUBLIC HEALTH SERVICE; PUBLIC RELATIONS; SOCIAL MARKETING;

ADOLESCENT; ADVERTISING AS TOPIC; AFRICAN AMERICANS; ASIAN AMERICANS; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); CHILD; COMMUNITY-INSTITUTIONAL RELATIONS; CONSUMER PARTICIPATION; EXERCISE; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HISPANIC AMERICANS; HUMANS; INDIANS, NORTH AMERICAN; MALE; MASS MEDIA; MINORITY GROUPS; PARENTS; PERSUASIVE COMMUNICATION; SOCIAL MARKETING; UNITED STATES;

EID: 42949172440     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amepre.2008.03.012     Document Type: Article

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