Bringing "Play" to Life. The Use of Experiential Marketing in the VERB™ Campaign

American Journal of Preventive Medicine

Volumn 34, Issue 6 SUPPL., 2008, Pages

  Heitzler, Carrie D ^a   Asbury, Lori D ^b   Kusner, Stella L ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b Frankel   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; CHILD HEALTH CARE; COMMERCIAL PHENOMENA; EXPERIENTIAL MARKETING; HEALTH PROGRAM; HEALTH PROMOTION; HUMAN; LIFE EVENT; MARKETING; MASS MEDIUM; PERSONAL EXPERIENCE; PHYSICAL ACTIVITY; PUBLIC HEALTH SERVICE; SCHOOL CHILD;

ADOLESCENT; BENZIDINES; CHILD; CONSUMER PARTICIPATION; EXERCISE; FEMALE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; MOTOR ACTIVITY; PERSUASIVE COMMUNICATION; PLAY AND PLAYTHINGS; PUBLIC HEALTH; SOCIAL MARKETING; STUDENTS; UNITED STATES;

EID: 42949142556     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amepre.2008.03.009     Document Type: Article

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