The influence of fear appeals, message design, and masculinity on men's motivation to perform the testicular self-exam

Journal of Applied Communication Research

Volumn 28, Issue 2, 2000, Pages 91-116

  Morman, Mark T ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

Cancer; Fear appeals; Masculinity; Message strategy; Self exam

Indexed keywords

EID: 0034179497     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/00909880009365558     Document Type: Article

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