Should spam be on the menu?

Communications of the ACM

Volumn 47, Issue 6, 2004, Pages 59-63

  Sipior, Janice C ^a   Ward, Burke T ^a   Bonner, P Gregory ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ELECTRONIC MAIL PREFERENCE SERVICES; SPAM FILTERING; UNSOLICITED BULK EMAIL (UBE); UNSOLICITED COMMERCIAL EMAIL (UCE);

COMPUTER VIRUSES; DATA STORAGE EQUIPMENT; ELECTRONIC MAIL; LAWS AND LEGISLATION; MARKETING; REGULATORY COMPLIANCE; SOCIETIES AND INSTITUTIONS; SOFTWARE ENGINEERING;

SPAMMING;

EID: 4243066285     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/990680.990681     Document Type: Review

References (11)

1. Aronson v. Bright-Teeth Now. WL 1466477 (Pa.Com.Pl.).
2. Brandt, A. Wireless industry moves to can the spam. PC World 20, 7 (July 2002).
3. Direct Marketing Association (DMA). The DMA guidelines for ethical business practice as of April 2002; www.the-dma.org/library/guidelines/ ethicalguidelines.
4. European Parliament/DG1 C - Legislative Planning Division (July 12, 2002). Electronic communications: processing of personal data, protection of privacy (repl. Direct. 97/66/EC). Reference COD/2000/0189; wwwdb.europarl.eu. int/oeil/oeil_ViewDNL.Procedure View?lang=2&procid=4483.
5. Fallows, D. Spam: How it is hurting email and degrading life on the Internet. Pew Internet & American Life (Oct. 22, 2003); www.pewinternet.org/ reports/toc.asp?Report=102.
6. Federal Trade Commission (FTC) (July 2002). Putting a lid on deceptive spam; www.ftc.gov/bcp/conline/features/spam.htm.
7. Federal Trade Commission (FTC) (April 2003). False claims in spam; www.ftc.gov/reports/spam/030429spamreport.pdf.
8. Gopal, R.D., Walter, Z., and Tripathi, A.K. Admediation: New horizons in effective email advertising. Commun. ACM 44, 12 (Dec. 2001), 91-96.
9. Mobile Marketing Association (MMA) (Nov. 3, 2003). Code of conduct for mobile marketing; www.mmaglobal.com/conduct/coc.html.
10. Sorkin, D.E. (Last revised: Dec. 16, 2003). Spam Laws, www.spamlaws.com.
11. U.S. Chamber of Commerce (Nov. 2003). "A 'do not spam' list? How far should we go to control spam?" www.uschamber.com/sb/analysis/ faceoff/0311.htm.