메뉴 건너뛰기




Volumn 18, Issue 1, 2001, Pages 23-50

Daring to be heard: Advertorials by organized interests on the op-ed page of The New York Times, 1985-1998

Author keywords

Advertorials; Image and advocacy advertorials; op ed page; Organized interests; Outside lobby campaigns; The New York Times; Time series data

Indexed keywords


EID: 0035582956     PISSN: 10584609     EISSN: None     Source Type: Journal    
DOI: 10.1080/10584600150217640     Document Type: Article
Times cited : (27)

References (57)
  • 1
    • 0039350687 scopus 로고
    • How good are advocacy ads?
    • Adkins, L. (1978). How good are advocacy ads? Dun's Review, 111, 76-77.
    • (1978) Dun's Review , vol.111 , pp. 76-77
    • Adkins, L.1
  • 4
    • 0039350684 scopus 로고
    • Taking on the hostile media
    • Banks, L. (1978). Taking on the hostile media. Harvard Business Review, 56(2), 123-130.
    • (1978) Harvard Business Review , vol.56 , Issue.2 , pp. 123-130
    • Banks, L.1
  • 5
    • 0008680250 scopus 로고
    • New attack on the legitimacy of business
    • Banks, P. L. (1981). New attack on the legitimacy of business. Harvard Business Review, 59(5), 82-89.
    • (1981) Harvard Business Review , vol.59 , Issue.5 , pp. 82-89
    • Banks, P.L.1
  • 7
    • 0039350685 scopus 로고    scopus 로고
    • Lobbying the public: All-directional advocacy
    • A. Cigler & B. Loomis (Eds.), Washington, DC: CQ Press
    • Browne, W. P. (1998). Lobbying the public: All-directional advocacy. In A. Cigler & B. Loomis (Eds.), Interest group politics (pp. 343-363). Washington, DC: CQ Press.
    • (1998) Interest Group Politics , pp. 343-363
    • Browne, W.P.1
  • 8
    • 84954674256 scopus 로고
    • Mobil's epideictic advocacy: "Observations" of Prometheus-bound
    • Crable, R. E., & Vibbert, S. L. (1983). Mobil's epideictic advocacy: "Observations" of Prometheus-Bound. Communication Monographs, 50, 380-394.
    • (1983) Communication Monographs , vol.50 , pp. 380-394
    • Crable, R.E.1    Vibbert, S.L.2
  • 10
    • 0039942998 scopus 로고
    • The myths of persuasion
    • Detwiler, R. M. (1982). The myths of persuasion. Public Relations Journal, 38(4), 52-54.
    • (1982) Public Relations Journal , vol.38 , Issue.4 , pp. 52-54
    • Detwiler, R.M.1
  • 11
    • 0010858677 scopus 로고
    • Corporate advocacy advertising as political communication
    • L. L. Kaid, D. D. Nimmo, & K. R. Sanders (Eds.), Carbondale: Southern Illinois University Press
    • Dionisopoulos, G. (1986). Corporate advocacy advertising as political communication. In L. L. Kaid, D. D. Nimmo, & K. R. Sanders (Eds.), New perspectives on political advertising (pp. 82-206). Carbondale: Southern Illinois University Press.
    • (1986) New Perspectives on Political Advertising , pp. 82-206
    • Dionisopoulos, G.1
  • 12
    • 0040535842 scopus 로고
    • Advocacy advertising
    • Edelson, A. H. (1981). Advocacy advertising. Advertising Age, 52, 47-48.
    • (1981) Advertising Age , vol.52 , pp. 47-48
    • Edelson, A.H.1
  • 13
    • 84906284804 scopus 로고
    • Advocacy advertising: The voice of business in public policy debate
    • Ewing, R. P. (1982). Advocacy advertising: The voice of business in public policy debate. Public Affairs Review, 3, 23-29.
    • (1982) Public Affairs Review , vol.3 , pp. 23-29
    • Ewing, R.P.1
  • 14
    • 0039350677 scopus 로고
    • Advocacy groups wage newspaper ad battle on Clinton health plan
    • Giobbe, D. (1994). Advocacy groups wage newspaper ad battle on Clinton health plan. Editor & Publisher, 127(12), 25.
    • (1994) Editor & Publisher , vol.127 , Issue.12 , pp. 25
    • Giobbe, D.1
  • 19
    • 0039942997 scopus 로고
    • Image and issue advertising: A corporate and public policy perspective
    • Heath, R. L., & Nelson, R. A. (1985). Image and issue advertising: A corporate and public policy perspective. Journal of Marketing, 49(2), 58-68.
    • (1985) Journal of Marketing , vol.49 , Issue.2 , pp. 58-68
    • Heath, R.L.1    Nelson, R.A.2
  • 21
    • 0011076756 scopus 로고
    • Improving the return on advocacy advertising
    • Keim, G., & Zeithami, V. (1981). Improving the return on advocacy advertising. Financial Executive, 49, 40-42, 44.
    • (1981) Financial Executive , vol.49 , pp. 40-42
    • Keim, G.1    Zeithami, V.2
  • 26
    • 0037479415 scopus 로고
    • Choosing to advertise: How interests decide
    • A. Cigler & B. Loomis (Eds.), Washington, DC: CQ Press
    • Loomis, B., & Sexton, E. (1995). Choosing to advertise: How interests decide. In A. Cigler & B. Loomis (Eds.), Interest group politics (4th ed., pp. 193-214). Washington, DC: CQ Press.
    • (1995) Interest Group Politics 4th Ed. , pp. 193-214
    • Loomis, B.1    Sexton, E.2
  • 27
    • 84968093975 scopus 로고
    • The fitful career of advocacy advertising: Political protection, client cultivation, and corporate morale
    • Marchand, R. (1987). The fitful career of advocacy advertising: Political protection, client cultivation, and corporate morale. California Management Review, 29(2), 128-156.
    • (1987) California Management Review , vol.29 , Issue.2 , pp. 128-156
    • Marchand, R.1
  • 28
    • 0041129796 scopus 로고
    • And now a word from our sponsor: Ottawa turns to advocacy advertising
    • McDowell, D. (1982). And now a word from our sponsor: Ottawa turns to advocacy advertising. Canadian Business Review, 9(3), 29-32.
    • (1982) Canadian Business Review , vol.9 , Issue.3 , pp. 29-32
    • McDowell, D.1
  • 29
    • 84925972392 scopus 로고
    • The political dimensions of nonproduct advertising
    • Meadow, R. G. (1981). The political dimensions of nonproduct advertising. Journal of Communication, 31(3), 69-82.
    • (1981) Journal of Communication , vol.31 , Issue.3 , pp. 69-82
    • Meadow, R.G.1
  • 31
    • 0039350676 scopus 로고
    • Mobil takes on the media. (1981). International Management, 36, 10-13.
    • (1981) International Management , vol.36 , pp. 10-13
  • 32
    • 0039350656 scopus 로고
    • Fighting back with issue ads
    • Much, M. (1980). Fighting back with issue ads. Industry Week, 206, 44-50.
    • (1980) Industry Week , vol.206 , pp. 44-50
    • Much, M.1
  • 33
    • 0040535839 scopus 로고    scopus 로고
    • New York: Author
    • The New York Times, (n.d.). Op-ed page guidelines. New York: Author.
    • Op-ed Page Guidelines
  • 34
    • 0041129825 scopus 로고    scopus 로고
    • Letter to the editor
    • August
    • Nielsen, N. (1999, August). Letter to the editor. Brill's Content, p. 141.
    • (1999) Brill's Content , pp. 141
    • Nielsen, N.1
  • 35
    • 0040535805 scopus 로고
    • Op-ed: New opportunity for PR
    • Nowling, J. R. (1975). Op-ed: New opportunity for PR. Public Relations Journal, 31, 20-21.
    • (1975) Public Relations Journal , vol.31 , pp. 20-21
    • Nowling, J.R.1
  • 36
    • 0039350653 scopus 로고
    • Mobil's slick campaign against "media bias."
    • Page, A. L. (1988). Mobil's slick campaign against "media bias." Business and Society Review, 67, 58-59.
    • (1988) Business and Society Review , vol.67 , pp. 58-59
    • Page, A.L.1
  • 37
    • 0039942995 scopus 로고
    • Taking a stand on the issues through advertising
    • Pincus, J. D. (1980). Taking a stand on the issues through advertising. Association Management, 32, 58-63.
    • (1980) Association Management , vol.32 , pp. 58-63
    • Pincus, J.D.1
  • 38
    • 0040535810 scopus 로고
    • Masters of the advertorial
    • Poe, R. (1980). Masters of the advertorial. Across the Board, 17, 15-28.
    • (1980) Across the Board , vol.17 , pp. 15-28
    • Poe, R.1
  • 39
    • 0039942970 scopus 로고
    • Influencing the influentials
    • Poltrack, T. (1985). Influencing the influentials. Marketing & Media Decisions, 20, 56-60, 116.
    • (1985) Marketing & Media Decisions , vol.20 , pp. 56-60
    • Poltrack, T.1
  • 40
    • 0040535799 scopus 로고
    • Public relations isn't kid glove stuff at mobil
    • September
    • Ross, I. I. (1976, September). Public relations isn't kid glove stuff at Mobil. Fortune, pp. 106-111, 196-202.
    • (1976) Fortune , pp. 106-111
    • Ross, I.I.1
  • 44
    • 0039350652 scopus 로고
    • Advocacy has its rewards
    • Schmertz, H. (1983). Advocacy has its rewards. Communicator's Journal, 7(1), 16-19.
    • (1983) Communicator's Journal , vol.7 , Issue.1 , pp. 16-19
    • Schmertz, H.1
  • 45
    • 0039942968 scopus 로고
    • Advertising and public utilities, 1900-1917
    • Schultze, Q. J. (1981). Advertising and public utilities, 1900-1917. Journal of Advertising, 10(4), 41-44, 48.
    • (1981) Journal of Advertising , vol.10 , Issue.4 , pp. 41-44
    • Schultze, Q.J.1
  • 47
    • 0039942966 scopus 로고
    • The role of advocacy advertising in external relations
    • Sethi, S. P. (1979). The role of advocacy advertising in external relations. Journal of General Management, 4(3), 3-14.
    • (1979) Journal of General Management , vol.4 , Issue.3 , pp. 3-14
    • Sethi, S.P.1
  • 49
    • 0039942971 scopus 로고
    • More bang for the buck: The new era of full-service public interest organizations
    • A. Cigler & B. Loomis (Eds.), Washington, DC: CQ Press
    • Shaiko, R. (1991). More bang for the buck: The new era of full-service public interest organizations. In A. Cigler & B. Loomis (Eds.), Interest group politics (3rd ed., pp. 109-129). Washington, DC: CQ Press.
    • (1991) Interest Group Politics 3rd Ed. , pp. 109-129
    • Shaiko, R.1
  • 50
    • 0039350651 scopus 로고
    • Mobil's system-oriented conflict rhetoric: A generic analysis
    • Simons, H. W. (1983). Mobil's system-oriented conflict rhetoric: A generic analysis. Southern Speech Communication Journal, 48, 243-254.
    • (1983) Southern Speech Communication Journal , vol.48 , pp. 243-254
    • Simons, H.W.1
  • 51
    • 0039350645 scopus 로고
    • Ethical codes and the advocacy advertisements of World War II
    • Tansey, R., & Hyman, M. R. (1993). Ethical codes and the advocacy advertisements of World War II. International Journal of Advertising, 12, 351-366.
    • (1993) International Journal of Advertising , vol.12 , pp. 351-366
    • Tansey, R.1    Hyman, M.R.2
  • 52
    • 0039350654 scopus 로고
    • Advocacy advertising
    • Thompson, T. W. (1979). Advocacy advertising. U.S. Banker, 90, 5-6.
    • (1979) U.S. Banker , vol.90 , pp. 5-6
    • Thompson, T.W.1
  • 53
    • 33847671959 scopus 로고
    • Advocacy advertising and political influence: The case of Mobil Oil's campaign to cue the public and tether the press
    • August. Chicago
    • Waltzer, H. (1985, August). Advocacy advertising and political influence: The case of Mobil Oil's campaign to cue the public and tether the press. Paper presented at the meeting of the Midwest Political Science Association, Chicago.
    • (1985) Meeting of the Midwest Political Science Association
    • Waltzer, H.1
  • 54
    • 0040535809 scopus 로고
    • Advocacy advertising and political influence: The campaigns of corporations to cue the public and tether the press
    • April. Washington, DC
    • Waltzer, H. (1986, April). Advocacy advertising and political influence: The campaigns of corporations to cue the public and tether the press. Paper presented at the meeting of the American Political Science Association, Washington, DC.
    • (1986) Meeting of the American Political Science Association
    • Waltzer, H.1
  • 55
    • 0039942965 scopus 로고
    • Corporate advocacy advertising and political influence
    • Waltzer, H. (1988). Corporate advocacy advertising and political influence. Public Relations Review, 14(1), 41-55.
    • (1988) Public Relations Review , vol.14 , Issue.1 , pp. 41-55
    • Waltzer, H.1
  • 56
    • 0040535802 scopus 로고
    • The case for issue advocacy advertising
    • Wetzel, T. E. (1982). The case for issue advocacy advertising. National Underwriter, 86, 26-27, 36-37.
    • (1982) National Underwriter , vol.86 , pp. 26-27
    • Wetzel, T.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.