Franchisee perceived relationship value

Journal of Business and Industrial Marketing

Volumn 23, Issue 4, 2008, Pages 256-263

  Harmon, Tracy R ^a   Griffiths, Merlyn A ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

Channel relationships; Equity theory; Franchising; Perception

Indexed keywords

EID: 42149184184     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810865834     Document Type: Article

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