Relational exchange norms in marketing: A critical review of Macneil's contribution

Marketing Theory

Volumn 4, Issue 3, 2004, Pages 239-263

  Ivens, Bjoern S ^a   Blois, Keith J ^b  

^a UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

discrete exchange; governance norms; Macneil; Relational Contracting Theory; relational exchange; relationship atmosphere

Indexed keywords

EID: 84990354034     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593104045603     Document Type: Article

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