Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers' discourses and experiences

Qualitative Market Research

Volumn 11, Issue 2, 2008, Pages 177-191

  Sitz, Lionel ^a  

^a EMLYON BUSINESS SCHOOL   (France)

Author keywords

Consumer psychology; Consumer research; Narratives

Indexed keywords

EID: 41949141731     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810864431     Document Type: Article

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