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Volumn 51, Issue 3, 2008, Pages 163-168

Services marketing

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[No Author keywords available]

Indexed keywords


EID: 41949140272     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2008.01.008     Document Type: Note
Times cited : (7)

References (17)
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    • Anitsal I., and Schumann D.W. Toward a conceptualization of customer productivity: The customer's perspective on transforming customer labor into customer outcomes using technology-based self-service options. Journal of Marketing Theory and Practice 15 4 (2007) 349-363
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    • Anitsal, I.1    Schumann, D.W.2
  • 3
    • 34848861620 scopus 로고    scopus 로고
    • Encouraging existing customers to switch to self-service technologies: Put a little fun in their lives
    • Curran J.M., and Meuter M.L. Encouraging existing customers to switch to self-service technologies: Put a little fun in their lives. Journal of Marketing Theory and Practice 15 4 (2007) 283-298
    • (2007) Journal of Marketing Theory and Practice , vol.15 , Issue.4 , pp. 283-298
    • Curran, J.M.1    Meuter, M.L.2
  • 5
    • 0004297183 scopus 로고    scopus 로고
    • Retrieved from http://airconsumer.ost.dot.gov/reports/atcr07.htm
    • Department of Transportation. Air travel consumer report (2007, December). http://airconsumer.ost.dot.gov/reports/atcr07.htm Retrieved from http://airconsumer.ost.dot.gov/reports/atcr07.htm
    • (2007) Air travel consumer report
    • Department of Transportation1
  • 6
    • 33847136766 scopus 로고    scopus 로고
    • Determinants of customer loyalty in the wireless telecommunications industry
    • Eshghi A., Haughton D., and Topi H. Determinants of customer loyalty in the wireless telecommunications industry. Telecommunications Policy 31 2 (2007) 93-106
    • (2007) Telecommunications Policy , vol.31 , Issue.2 , pp. 93-106
    • Eshghi, A.1    Haughton, D.2    Topi, H.3
  • 7
    • 34247274146 scopus 로고    scopus 로고
    • Modeling the repatronage behavior of business airline travelers
    • Harris J., and Uncles M. Modeling the repatronage behavior of business airline travelers. Journal of Service Research 9 4 (2007) 297-311
    • (2007) Journal of Service Research , vol.9 , Issue.4 , pp. 297-311
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  • 9
    • 36049005291 scopus 로고    scopus 로고
    • The long-term impact of loyalty programs on consumer purchase behavior and loyalty
    • Liu Y. The long-term impact of loyalty programs on consumer purchase behavior and loyalty. Journal of Marketing 71 4 (2007) 19-35
    • (2007) Journal of Marketing , vol.71 , Issue.4 , pp. 19-35
    • Liu, Y.1
  • 10
    • 0013010572 scopus 로고    scopus 로고
    • Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions
    • Maxham III J.G. Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research 54 1 (2001) 11-24
    • (2001) Journal of Business Research , vol.54 , Issue.1 , pp. 11-24
    • Maxham III, J.G.1
  • 12
    • 34547480292 scopus 로고    scopus 로고
    • Understanding frequent switching patterns
    • Roos I., and Gustafsson A. Understanding frequent switching patterns. Journal of Service Research 10 1 (2007) 93-108
    • (2007) Journal of Service Research , vol.10 , Issue.1 , pp. 93-108
    • Roos, I.1    Gustafsson, A.2
  • 14
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    • Behavioral consequences of overbooking service capacity
    • Wagenheim F.V., and Bayón T. Behavioral consequences of overbooking service capacity. Journal of Marketing 71 4 (2007) 36-47
    • (2007) Journal of Marketing , vol.71 , Issue.4 , pp. 36-47
    • Wagenheim, F.V.1    Bayón, T.2
  • 15
    • 34547421703 scopus 로고    scopus 로고
    • Determinants and outcomes of customers' use of self-service technology in a retail setting
    • Weijters B., Rangarajan D., Falk T., and Schillewaert N. Determinants and outcomes of customers' use of self-service technology in a retail setting. Journal of Service Research 10 1 (2007) 3-21
    • (2007) Journal of Service Research , vol.10 , Issue.1 , pp. 3-21
    • Weijters, B.1    Rangarajan, D.2    Falk, T.3    Schillewaert, N.4
  • 16
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    • How effective are loyalty reward programs in driving share of wallet?
    • Wirtz J., Mattila A.S., and Lwin M.O. How effective are loyalty reward programs in driving share of wallet?. Journal of Service Research 9 4 (2007) 327-334
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.