The global retailer's strategic proposition and choice of entry mode

International Journal of Retail and Distribution Management

Volumn 36, Issue 4, 2008, Pages 281-299

  Park, Youngsun ^a   Sternquist, Brenda ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Entry mode; Franchising; Global; Propositions; Retailer; Wholly owned subsidiary

Indexed keywords

EID: 41149179701     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810862688     Document Type: Article

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