A strategy for opening a new market and encroaching on the lower end of the existing market

Production and Operations Management

Volumn 17, Issue 1, 2008, Pages 44-60

  Druehl, Cheryl T ^a   Schmidt, Glen M ^b  

^a STONEHILL COLLEGE   (United States)

^b UNIVERSITY OF UTAH   (United States)

Author keywords

Blue ocean strategy; Diffusion; Disruptive innovation; Low end encroachment; Willingness to cannibalize

Indexed keywords

EID: 41149171274     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.3401/poms.1070.0002     Document Type: Article

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