Animals in advertising: Love dogs? Love the ad!

Journal of Business Research

Volumn 61, Issue 5, 2008, Pages 384-391

  Lancendorfer, Karen M ^a   Atkin, JoAnn L ^a   Reece, Bonnie B ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Advertising effects; Animals in advertising; Heuristic systematic model

Indexed keywords

EID: 41149100108     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.08.011     Document Type: Article

References (41)

1. The American Pet Products Manufacturers Association. Pet industry spending figures (2006). http://www.appma.org [March 23], http://www.appma.org
2. Aylesworth A., Chapman K., and Dobscha S. Animal companions and marketing: dogs are more than just a cell in the BCG matrix!. Adv Consum Res 26 (1999) 385-391
3. Belk R.W. Possessions and the extended self. J Consum Res 15 (1988) 139-168 [September]
4. Broderick A.J., and Mueller R.D. A theoretical and empirical exegesis of the consumer involvement construct. J Mark Theory Prac 7 4 (1999) 97-108
5. Brown S.P., Homer P.M., and Inman J.J. A meta-analysis of relationships between ad-evoked feeling and advertising responses. J Mark Res 35 1 (1998) 114-126
6. Brown S.P., and Stayman D.M. Antecedents and consequences of attitude toward the ad: a meta-analysis. J Consum Res 19 1 (1992) 34-51
7. Carlson L., Grove S.J., and Stafford M.R. Perspectives on advertising research. J Advert 34 2 (2005) 117-148
8. Celsi R., and Olson J.C. The role of involvement in attention and comprehension processes. J Consum Res 15 (1988) 210-224 [September]
9. Chaiken S. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. J Pers Soc Psychol 39 5 (1980) 752-766
10. Chaiken S., and Maheswaran D. Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment. J Pers Soc Psychol 66 (1994) 460-473 [March]
11. Croke V. It's a bull market for animals in ads. Austin American-Statesman (1992) D9 [December 5]
12. Dale S. Animal smart. USA Weekend 2005; July 10.
13. Feldhamer G., Whittaker J., Monty A., and Weickert C. Charismatic mammalian megafauna: public empathy and marketing strategy. J Pop Cult 36 1 (2002) 160-168
14. Griffin R.J., Neuwirth K., Giese J., and Dunwoody S. Linking the heuristic-systematic model and depth of processing. Communic Res 29 6 (2002) 705-732
15. Guetzkow H. Unitizing and categorizing problems in coding qualitative data. J Clin Psychol 6 (1950) 47-58
16. Hirschman E.C. Consumers and their animal companions. J Consum Res 20 March (1994) 616-632
17. Hoggan K. Four legs good, two legs bad. Marketing 1989; March 2: 1.
18. Holbrook M.B., Stephens D.L., Day E., Holbrook S.M., and Strazar G. A collective stereographic photo essay on key aspects of animal companionship: the truth about dogs and cats. Acad Market Sci Rev (2001) 1-17
19. Horovitz B. Smile! You're the stars of the Super ad Bowl: America loves to laugh at ads with comical critters. USA Today 2003a; January 24.
20. Horovitz B. Anheuser-Busch's 'Replay' is top Super Bowl ad. USA Today 2003b; January 27.
21. Horovitz B. Viewers' favorite ads crude, rude and furry. USA Today 2004; February 2.
22. Horovitz B. Anheuser-Busch still king of ads as marketers play it safe. USA Today 2005; February 7.
23. Horovitz B. 'Magic fridge' of Bud Light ices an advertising win. USA Today 2006; February 5.
24. Kim J., Lim J., and Bhargava M. The role of affect in attitude formation: a classical conditioning approach. J Acad Mark Sci 26 2 (1998) 143-152
25. Laurent G., and Kapferer J. Measuring consumer involvement profiles. J Mark Res 22 1 (1985) 41-53
26. Lerner J.E., and Kalof L. The animal text: message and meaning in television advertisements. Sociol Q 40 4 (1999) 565-586
27. Lord K., Lee M., and Sauer P.L. The combined influence hypothesis: central and peripheral antecedents of attitude toward the ad. J Advert 24 1 (1995) 73-85
28. MacKenzie S.B., and Lutz R.J. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. J Mark 53 (1989) 48-65 [April]
29. MacKenzie S.B., and Spreng R.A. How does motivation moderate the impact of central and peripheral processing of brand attitudes and intentions?. J Consum Res 18 4 (1992) 519-529
30. Miniard P.W., Bhatla S., Lord K.R., Dickson P.R., and Unnava H.R. Picture-based persuasion processes and the moderating role of involvement. J Consum Res 18 1 (1991) 92-107
31. Moorman M., Neijens P.C., and Smith E.G. The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting. J Advert 31 4 (2002) 27-40
32. Muehling D.D., and McCann M. Attitude toward the ad: a review. J Curr Issues Res Advert 15 2 (1993) 25-58
33. Nellie M. Undergraduate students and credit cards in 2004 (2005). http://www.nelliemae.com [May], www.nelliemae.com
34. Phillips B.J. Advertising and the cultural meaning of animals. Adv Consum Res 23 (1996) 354-360
35. Putrevu S., and Lord K.R. Comparative and noncomparative advertising: attitudinal effects under cognitive and affective involvement conditions. J Advert 23 2 (1994) 77-90
36. Sanders C.R. The animal 'other': self-definition, social identity and companion animals. Adv Consum Res 17 (1990) 662-668
37. Scott W. Reliability of content analysis: the case of nominal scale coding. Public Opin Q 19 (1955) 321-325
38. Spears N.E., Mowen J.C., and Chakraborty G. Symbolic role of animals in print advertising: content analysis and conceptual development. J Bus Res 37 (1996) 87-95
39. Templer D.I., Slater C.A., Dickey S., Baldwin R., and Veleber D.M. The construction of a pet attitude scale. Psychol Rec 31 (1981) 343-348
40. Todorov A., Chaiken S., and Henderson M.D. The heuristic-systematic model of social information processing. In: Dillard J.P., and Pfau M. (Eds). The persuasion handbook (2002), Sage Publications, Thousand Oaks, CA 195-211
41. Zaichkowsky J.L. Measuring the involvement construct. J Consum Res 12 (1985) 341-352 [December]