Charismatic mammalian megafauna: Public empathy and marketing strategy

Journal of Popular Culture

Volumn 36, Issue 1, 2002, Pages 160-167

  Feldhamer, George ^a   Whittaker, Joseph ^a   Monty, Anne Marie ^b   Weickert, Clare ^a  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036619564     PISSN: 00223840     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5931.00037     Document Type: Review

References (7)

1. Global patterns of mammalian diversity, endemism, and endangerment
2. Spontaneous inference processing in advertising: The effects of conclusion omission and involvement on persuasion
3. Animal names on product may be corny, but boost consumer appeal
4. Thinking into it: Consumer interpretation of complex advertising images
5. Image in advertising: The need for a theory of visual rhetoric