Two-level model of customer retention in the US mobile telecommunications service market

Telecommunications Policy

Volumn 32, Issue 3-4, 2008, Pages 182-196

  Seo, DongBack ^a   Ranganathan, C ^a   Babad, Yair ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Customer retention behavior; Customer satisfaction; Switching cost

Indexed keywords

COST ACCOUNTING; MATHEMATICAL MODELS; MOBILE TELECOMMUNICATION SYSTEMS; SWITCHING THEORY; TELECOMMUNICATION INDUSTRY; TELECOMMUNICATION SERVICES; TELEPHONE SETS;

CUSTOMER DEMOGRAPHICS; CUSTOMER RETENTION BEHAVIOR; HANDSET SOPHISTICATION; SWITCHING COSTS;

CUSTOMER SATISFACTION;

EID: 40949141914     PISSN: 03085961     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.telpol.2007.09.004     Document Type: Article

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