Performance and the service encounter: An exploration of narrative expectations and relationship management in the outdoor leisure market

Marketing Intelligence & Planning

Volumn 16, Issue 5, 1998, Pages 311-317

  Varley, Peter ^a   Crowther, Geoff ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF HUDDERSFIELD   (United Kingdom)

Author keywords

Consumer behaviour; Leisure; Leisure industry; Postmodernism; Relationship marketing; Retailing

Indexed keywords

EID: 84986085946     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810229928     Document Type: Article

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