Getting to know the competition: A content analysis of publicly and corporate funded physical activity advertisements

Journal of Health Communication

Volumn 13, Issue 2, 2008, Pages 169-180

  Berry, Tanya R ^a   McCarville, Ron E ^b   Rhodes, Ryan E ^c  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF WATERLOO   (Canada)

^c UNIVERSITY OF VICTORIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; COMPETITION; CONTENT ANALYSIS; FUNDING; HEALTH PROMOTION; HUMAN; ORGANIZATION; PHYSICAL ACTIVITY; PRIORITY JOURNAL; PUBLIC HEALTH SERVICE; PUBLICATION;

ADVERTISING AS TOPIC; ATTENTION; CANADA; COMPETITIVE BEHAVIOR; HEALTH PROMOTION; HUMANS; MOTOR ACTIVITY; PERIODICALS AS TOPIC; PERSUASIVE COMMUNICATION; PILOT PROJECTS; PRIVATE SECTOR; PUBLIC HEALTH; PUBLIC SECTOR; SOCIAL MARKETING;

EID: 39749117343     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730701854086     Document Type: Article

References (26)

1. Assael, H. (1984). Consumer behavior and marketing action. Boston: Kent Publishing.
2. Berry, T. R. (2006). Who's even interested in the exercise message? Attentional bias for exercise and sedentary lifestyle related words. Journal of Sport and Exercise Psychology, 28(1), 4-17.
3. Bogart, L. (1995). Strategy in advertising. Lincolnwood IL: NTC Business Books.
4. Chartrand, T. (2005). The role of conscious awareness in consumer behavior. Journal of Consumer Psychology, 15(3), 203-210.
5. Cohen, J. (1960). A coefficient of agreement for nominal scales. Educational and Psychological Measurement, 20, 37-46.
6. Gamson, W. A. (1989). News as framing. American Behavioral Scientist, 33, 157-561.
7. Haugtvedt, C., Schumann, D., Schneier, W., & Warren, W. (1994). Advertising repetition and variation strategies: Implications for understanding attitude strength. Journal of Consumer Research, 21(1), 176-189.
8. Hillsdon, M., Cavill, N., Nanchahal, K., Diamond, A., & White, I. R. (2001). National level promotion of physical activity: Results from England's ACTIVE for LIFE campaign. Journal of Epidemiology & Community Health, 55, 755-761.
9. Kover, A. J. (1995). Copywriters' implicit theories of communication: An exploration. Journal of Consumer Research, 21, 596-611.
10. Liebetrau, A. M. (1983). Measures of association. Quantitative Applications in the Social Sciences Series No. 32. Newbury Park, CA: Sage Publications.
11. McCarthy, M. S., & Mothersbaugh, D. L. (2002). Effects of typographic factors in advertising-based persuasion: A general model and initial empirical tests. Psychology and Marketing, 19, 663-691.
12. McQuarrie, E. F., & Phillips, B. J. (2005). Indirect persuasion in advertising: How consumers process metaphors in pictures and words. Journal of Advertising, 34(2), 7-21.
13. Meyers-Levy, J., & Peracchio, L. A. (1995). Understanding the effects of color: How the correspondence between available and required resources affects attitudes. Journal of Consumer Research, 22, 121-138.
14. Morrow, J., Krzewinski-Malone, J., Jackson, A., Bungum, T., & Fitzgerald, S. (2004). American adults' knowledge of exercise recommendations. Research Quarterly for Exercise and Sport, 75, 231-237.
15. Petty, R. E., Priester, J. R., & Brinol, P. (2002). Mass media attitude change: Implications of the Elaboration Likelihood Model of Persuasion. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 155-189). Mahwah, NJ: Lawrence Erlbaum Associates.
16. Petty, R. E., Unnava, R., & Strathman, A. (1991). Theories of attitude change. In T. S. Robertson & H. H. Kassarjian (Eds.), Handbook of consumer behavior (pp. 241-280). New York: Prentice Hall.
17. Pieters, R., & Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial, and text size effects. Journal of Marketing, 68, 36-50.
18. Randolph, W., & Viswanth, K. (2004). Lessons learned from public health mass media campaigns: Marketing health in a crowded media world. Annual Review of Public Health, 25, 419-437.
19. Rayner, K., Rotello, C. M., Stewart, A. J., Keir, J., & Duffy, S. A. (2001). Integrating text and pictorial information: Eye movements when looking at print advertisements. Journal of Experimental Psychology: Applied, 7, 219-226.
20. Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The strategic use of gainand loss-framed messages to promote healthy behavior: How theory can inform practice. Journal of Communication, 56, S202-S220.
21. Sallis, J. F., & Owen, N. (2001). Physical activity and behavioral medicine. London: Sage.
22. Shields, W. (2005). The top 50 magazines. The Masthead, May, 10-12.
23. Stammerjohan, C., Wood, C. M., Chang, Y., & Thorson, E. (2005). An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge. Journal of Advertising, 34, 55-67.
24. Tversky, A., & Kahneman, D. (2004). Advances in prospect theory: Cumulative representation of uncertainty. In E. Shafir (Ed.), Preference, belief, and similarity: Selected writings by Amos Tversky (pp. 673-702). Cambridge, MA: MIT Press.
25. Tudor-Locke, C., Henderson, K., Wilcox, S., Cooper, R., Durstine, L., & Ainsworth, B. (2003). In their own voices: Definitions and interpretations of physical activity. Women's Health Issues, 13, 194-199.
26. Williams, J. D., Lee, W. N., & Haugtvedt, C. P. (2004). Diversity in advertising: Broadening the scope of research directions. Mahwah, NJ: Lawrence Erlbaum.