Diversity in advertising: Broadening the scope of research directions

Diversity in Advertising: Broadening the Scope of Research Directions

Volumn , Issue , 2004, Pages 1-447

  Williams, Jerome ^a   Lee, Wei Na ^a   Haugtvedt, Curtis ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909240187     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610072     Document Type: Book

References (0)