Memory and comprehension of magazine-based prescription drug advertisements among young and old adults

Journal of Current Issues and Research in Advertising

Volumn 28, Issue 2, 2006, Pages 1-13

  Abernathy, L Ty ^a,b   Adams Price, Carolyn E ^b,c  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b University affiliated Social Science Research Center   (United States)

^c WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 39749099477     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2006.10505195     Document Type: Article

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