Direct-to-consumer drug advertisements on network television: An exploration of quantity, frequency, and placement

Journal of Health Communication

Volumn 9, Issue 6, 2004, Pages 491-497

  Brownfield, Erica D ^a,b   Bernhardt, Jay M ^a   Phan, Jennifer L ^a   Williams, Mark V ^a   Parker, Ruth M ^a  

^a EMORY UNIVERSITY   (United States)

^b EMORY UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

NON PRESCRIPTION DRUG;

ARTICLE; DRUG MARKETING; HEALTH PROMOTION; PRESCRIPTION; TELEVISION;

ADVERTISING; CONSUMER SATISFACTION; DRUG INDUSTRY; DRUGS, NON-PRESCRIPTION; FEMALE; HUMANS; INFORMATION DISSEMINATION; MALE; PERSUASIVE COMMUNICATION; PRESCRIPTIONS, DRUG; SOUTHEASTERN UNITED STATES; TELEVISION; TIME; UNITED STATES; UNITED STATES FOOD AND DRUG ADMINISTRATION;

EID: 12244301636     PISSN: 10810730     EISSN: None     Source Type: Journal    
DOI: 10.1080/10810730490523115     Document Type: Article

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