The opinions and experiences of family physicians regarding direct-to- consumer advertising

Journal of Family Practice

Volumn 45, Issue 6, 1997, Pages 495-499

  Lipsky, Martin S ^a   Taylor, Christine A ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b NONE

Author keywords

Advertising; Economics, pharmaceutical; Family practice; Marketing; Physician patient relations; Prescription

Indexed keywords

ARTICLE; CONSUMER; DOCTOR PATIENT RELATION; DRUG MARKETING; EXPERIENCE; GENERAL PRACTITIONER; PATIENT INFORMATION; PHYSICIAN ATTITUDE;

ADVERTISING; AGED; ATTITUDE OF HEALTH PERSONNEL; CONSUMER PARTICIPATION; DRUG INDUSTRY; FAMILY PRACTICE; FEMALE; HUMANS; MALE; MIDDLE AGED; PHARMACEUTICAL PREPARATIONS; PHYSICIAN-PATIENT RELATIONS; PHYSICIANS, FAMILY; PRESCRIPTIONS, DRUG;

EID: 0031450513     PISSN: 00943509     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (13)

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