Strategic marketing planning: a grounded investigation

European Journal of Marketing

Volumn 37, Issue 3-4, 2003, Pages 430-460

  Ashill, Nicholas J ^a   Frederikson, Mark ^b   Davies, John ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b Voice Services Marketing   (Canada)

Author keywords

Grounded theory; Strategic marketing; Strategic planning

Indexed keywords

EID: 22544479786     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310459032     Document Type: Article

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