Reflection on Contemporary Issues in Relationship Marketing: Evidence from a Longitudinal Case Study in the Building Materials Industry

Journal of Marketing Management

Volumn 22, Issue 1-2, 2006, Pages 111-133

  O'Driscoll, Aidan ^a  

^a NONE

Author keywords

BUILDING MATERIALS INDUSTRY; LONGITUDINAL RESEARCH; MARKETING RELATED COMPETENCE; RELATIONSHIP DYNAMICS; RELATIONSHIP MARKETING

Indexed keywords

EID: 38549115933     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776022290     Document Type: Article

References (0)