Buyer loyalty development through seller education of service buyers

Journal of Euromarketing

Volumn 16, Issue 4, 2007, Pages 17-31

  Eriksson, Kent ^a   Sharma, Deo ^b  

^a ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Buyer loyalty; Buyer seller relationship; Seller education; Service buyers; Sweden

Indexed keywords

CONSUMPTION BEHAVIOR; EDUCATION; MODELING; SERVICE SECTOR;

EURASIA; EUROPE; NORTHERN EUROPE; SCANDINAVIA; SWEDEN;

EID: 36549013239     PISSN: 10496483     EISSN: 15286967     Source Type: Journal    
DOI: 10.1300/J037v16n04_03     Document Type: Article

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