'We cannot diagnose the patient's illness...but experience tells us what treatment works'

International Journal of Market Research

Volumn 43, Issue 2, 2001, Pages 189-215

  Willson, Eric ^a   Wragg, Tim ^b  

^a Digitab

^b Taylor Nelson Sofres   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345979793     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530104300204     Document Type: Article

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