Marketing strategy: An essential component of business development for academic health centers

American Journal of Surgery

Volumn 181, Issue 2, 2001, Pages 105-114

  Souba, Wiley W ^a   Haluck, Chris A ^a   Menezes, Melvyn A J ^b  

^a PENN STATE MILTON S HERSHEY MEDICAL CENTER   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

Academic health centers; Customer service; Health care; Marketing; Strategy

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; ECONOMIC ASPECT; HEALTH CARE DELIVERY; HEALTH CARE PLANNING; HEALTH CENTER; HEALTH PROMOTION; HUMAN; MARKETING; PRIORITY JOURNAL; PROSPECTIVE PRICING; TEACHING HOSPITAL; UNIVERSITY HOSPITAL;

ACADEMIC MEDICAL CENTERS; HEALTH CARE REFORM; HUMANS; MARKETING OF HEALTH SERVICES; PLANNING TECHNIQUES; UNITED STATES;

EID: 0035043443     PISSN: 00029610     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0002-9610(00)00569-9     Document Type: Article

References (11)

1. How competitive forces mold strategy in academic surgery
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