A study of the database marketing course in AACSB-accredited business schools

Journal of Marketing Education

Volumn 29, Issue 3, 2007, Pages 245-253

  Teer, Harold B ^a,b   Teer, Faye P ^a,c   Kruck, S E ^c  

^a JAMES MADISON UNIVERSITY   (United States)

^b LOUISIANA TECH UNIVERSITY   (United States)

^c VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Curriculum; Database; Direct; Ethics; Marketing

Indexed keywords

EID: 36148970380     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307306891     Document Type: Article

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