Using data mining/data repository methods to identify marketing opportunities in health care

Journal of Consumer Marketing

Volumn 19, Issue 7, 2002, Pages 607-613

  Rafalski, Edward ^a  

^a MOUNT SINAI HEALTH SYSTEM   (United States)

Author keywords

Data mining; Data storage; Obstetrics

Indexed keywords

EID: 3142712247     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210451429     Document Type: Review

References (2)

1. Fiske, H. (2002), "Mining your own business: unearthing the treasures in your database", For The Record, May, pp. 26-8.
2. Stammer, L. (2002), "Compounding interest in data banks: the key to outcomes management is having data from across the continuum of care", Healthcare Informatics, May, pp. 53-8.