Integrating e-commerce into existing export marketing theories: A contingency model

Marketing Theory

Volumn 5, Issue 1, 2005, Pages 75-104

  Karavdic, Munib ^a   Gregory, Gary ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

e commerce; e commerce drivers; e commerce utilization; export marketing strategy; export performance; exporting; marketing theory

Indexed keywords

EID: 84990379142     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105049602     Document Type: Article

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