A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research

Quantitative Marketing and Economics

Volumn 5, Issue 4, 2007, Pages 427-453

  Fong, Duncan K H ^a   DeSarbo, Wayne S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Bayesian analysis; Change point models; Multiple regression models; Promotion response modeling; Variable selection

Indexed keywords

EID: 34848915733     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-007-9030-8     Document Type: Article

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