The cynical use of marketing to the unwitting consumer

Journal of Consumer Marketing

Volumn 22, Issue 2, 2005, Pages 60-61

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Ethics; Marketing strategy

Indexed keywords

EID: 18844457071     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510595931     Document Type: Article

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