-
1
-
-
0005949189
-
Towards a theory of marketing
-
October
-
Alderson, Wroe, and Reavis Cox. 1948. Towards a theory of marketing. Journal of Marketing13 (October): 137-152.
-
(1948)
Journal of Marketing
, vol.13
, pp. 137-152
-
-
Alderson1
Wroe2
Cox, R.3
-
2
-
-
0040310757
-
Marketing principles
-
October
-
Bartels, Robert D. W. 1944. Marketing principles. Journal of Marketing9 (October): 151-157.
-
(1944)
Journal of Marketing
, vol.9
, pp. 151-157
-
-
Bartels, R.D.W.1
-
4
-
-
0039240735
-
Development of marketing thought: A brief history
-
In, edited by G. Schwartz, New York: John Wiley
-
Bartels, Robert D. W. 1965. Development of marketing thought: A brief history. In Science in marketing, edited by G. Schwartz, 47-69. New York: John Wiley.
-
(1965)
Science in Marketing
, pp. 47-69
-
-
Bartels, R.D.W.1
-
5
-
-
79959311386
-
Round table on recent books on consumption
-
(March)(Supplement)
-
Beckman, Theodore N. 1940. Round table on recent books on consumption. American Economic Review30(March)(Supplement): 399.
-
(1940)
American Economic Review
, vol.30
, pp. 399
-
-
Beckman, T.N.1
-
8
-
-
34848822982
-
Discussion
-
April
-
Cassady, Ralph. 1940. Discussion. Journal of Marketing4 (April): 119-123.
-
(1940)
Journal of Marketing
, vol.4
, pp. 119-123
-
-
Cassady, R.1
-
11
-
-
0001773584
-
Economics and modern psychology
-
January
-
Clark, J. M. 1918. Economics and modern psychology. Journal of Political Economy26 (January): 136-166.
-
(1918)
Journal of Political Economy
, vol.26
, pp. 136-166
-
-
Clark, J.M.1
-
13
-
-
0039126502
-
The development of the science of marketing: A brief history
-
July
-
Converse, Paul D. 1945. The development of the science of marketing: A brief history. Journal of Marketing10 (July): 14-23.
-
(1945)
Journal of Marketing
, vol.10
, pp. 14-23
-
-
Converse, P.D.1
-
14
-
-
0006677658
-
The mathematization of economic theory
-
March
-
Debreu, Gerard. 1991. The mathematization of economic theory. American Economic Review81 (March): 1-7.
-
(1991)
American Economic Review
, vol.81
, pp. 1-7
-
-
Debreu, G.1
-
17
-
-
0141863734
-
The emancipation of economics
-
March
-
Frank, L. K. 1924. The emancipation of economics. American Economic ReviewI (March): 17-38.
-
(1924)
American Economic Review
, vol.1
, pp. 17-38
-
-
Frank, L.K.1
-
19
-
-
0002615630
-
A reconsideration of the theory of value
-
(NS) (February)
-
Hicks, J. R., and R. G. D. Allen. 1934. A reconsideration of the theory of value. Economica1(NS) (February): 52-76.
-
(1934)
Economica
, vol.1
, pp. 52-76
-
-
Hicks, J.R.1
Allen, R.G.D.2
-
21
-
-
79959286082
-
Book review of Consumption in our society by Elizabeth Hoyt
-
July
-
Hotchkiss, George Burton. 1939. Book review of Consumption in our society by Elizabeth Hoyt. Journal of Marketing4 (July): 88-90.
-
(1939)
Journal of Marketing
, vol.4
, pp. 88-90
-
-
Hotchkiss, G.B.1
-
24
-
-
79959321941
-
Discussion
-
April
-
Hoyt, Elizabeth 1940. Discussion. Journal of Marketing4 (April): 117-119.
-
(1940)
Journal of Marketing
, vol.4
, pp. 117-119
-
-
Hoyt, E.1
-
25
-
-
0001583581
-
Early development of the philosophy of marketing thought
-
January
-
Jones, D. G. B., and D. D. Monieson. 1990. Early development of the philosophy of marketing thought. Journal of Marketing54 (January): 102-113.
-
(1990)
Journal of Marketing
, vol.54
, pp. 102-113
-
-
Jones, D.G.B.1
Monieson, D.D.2
-
27
-
-
0347824771
-
Rational behavior and economic behavior
-
Katona, George. 1953. Rational behavior and economic behavior. Psychological Review60 (5): 307-318.
-
(1953)
Psychological Review
, vol.60
, Issue.5
, pp. 307-318
-
-
Katona, G.1
-
29
-
-
0039131009
-
Economic psychology and the value problem
-
May
-
Knight, Frank H. 1925. Economic psychology and the value problem. Quarterly Journal of Economics39 (May): 372-409.
-
(1925)
Quarterly Journal of Economics
, vol.39
, pp. 372-409
-
-
Knight, F.H.1
-
30
-
-
0040157395
-
Realism and relevance in the theory of demand
-
December
-
Knight, Frank H. 1944. Realism and relevance in the theory of demand. Journal of Political Economy52 (December): 289-318.
-
(1944)
Journal of Political Economy
, vol.52
, pp. 289-318
-
-
Knight, F.H.1
-
32
-
-
79959320094
-
The development of the field of consumption
-
July
-
Kyrk, Hazel. 1939. The development of the field of consumption. Journal of Marketing4 (July): 16-19.
-
(1939)
Journal of Marketing
, vol.4
, pp. 16-19
-
-
Kyrk, H.1
-
33
-
-
84909009800
-
Book reviews of The consumer and the economic order by Waite and Cassady and Consumption in our society by Hoyt
-
April
-
Kyrk, Hazel. 1940. Book reviews of The consumer and the economic order by Waite and Cassady and Consumption in our society by Hoyt. Journal of Marketing4 (April): 111-17.
-
(1940)
Journal of Marketing
, vol.4
, pp. 1-17
-
-
Kyrk, H.1
-
34
-
-
0001517029
-
A new approach to consumer theory
-
April
-
Lancaster, Kelvin J. 1966. A new approach to consumer theory. Journal of Political Economy74 (April): 132-157.
-
(1966)
Journal of Political Economy
, vol.74
, pp. 132-157
-
-
Lancaster, K.J.1
-
35
-
-
84963034347
-
Bandwagon, snob and Veblen effects in the theory of consumers' demand
-
May
-
Leibenstein, Harvey. 1950. Bandwagon, snob and Veblen effects in the theory of consumers' demand. Quarterly Journal of Economics64 (May): 183-207.
-
(1950)
Quarterly Journal of Economics
, vol.64
, pp. 183-207
-
-
Leibenstein, H.1
-
37
-
-
0040168517
-
The rationality of economic activity II
-
Mitchell, Wesley C. 1910. The rationality of economic activity II. Journal of Politic at Economy18: 197-216.
-
(1910)
Journal of Politic at Economy
, vol.18
, pp. 197-216
-
-
Mitchell, W.C.1
-
38
-
-
37949047867
-
Human behavior and economics: A survey of recent literature
-
November
-
Mitchell, Wesley C. 1914. Human behavior and economics: A survey of recent literature. Quarterly Journal of Economics29 (November): 1-47.
-
(1914)
Quarterly Journal of Economics
, vol.29
, pp. 1-47
-
-
Mitchell, W.C.1
-
39
-
-
84962979631
-
Demand theory reconsidered
-
February
-
Morgenstem, Oskar. 1948. Demand theory reconsidered. Quarterly Journal of Economics62 (February): 165-201.
-
(1948)
Quarterly Journal of Economics
, vol.62
, pp. 165-201
-
-
Morgenstem, O.1
-
41
-
-
0039723360
-
-
Philadelphia: University of Pennsylvania Press
-
Patten, Simon N. 1889. The consumption of wealth. Philadelphia: University of Pennsylvania Press.
-
(1889)
The Consumption of Wealth
-
-
Patten, S.N.1
-
42
-
-
78649359038
-
-
Philadelphia: University of Pennsylvania Press
-
Patten, Simon N. 1892. Theory of dynamic economics. Philadelphia: University of Pennsylvania Press.
-
(1892)
Theory of Dynamic Economics
-
-
Patten, S.N.1
-
48
-
-
84882046185
-
On the concept of social value
-
February
-
Schumpeter, Joseph. 1909. On the concept of social value. Quarterly Journal of Economics23 (February): 213-232.
-
(1909)
Quarterly Journal of Economics
, vol.23
, pp. 213-232
-
-
Schumpeter, J.1
-
49
-
-
33747749053
-
History of marketing thought: An update
-
In, edited by R. Bush and Shelby Hunt, Chicago: American Marketing Association
-
Sheth, J. N., and D. M. Gardner. 1982. History of marketing thought: An update. In Marketing theory: Philosophy of science perspectives, edited by R. Bush and Shelby Hunt, 52-58. Chicago: American Marketing Association.
-
(1982)
Marketing Theory: Philosophy of Science Perspectives
, pp. 52-58
-
-
Sheth, J.N.1
Gardner, D.M.2
-
51
-
-
0010104317
-
Bases for the study of consumer demand
-
July
-
Tosdal, Harry R. 1939. Bases for the study of consumer demand. Journal of Marketing4 (July): 3-15.
-
(1939)
Journal of Marketing
, vol.4
, pp. 3-15
-
-
Tosdal, H.R.1
-
54
-
-
0009888309
-
Economic theory in the calculable future
-
(March)(Supplement)
-
Veblen, Thorstein. 1925. Economic theory in the calculable future. American Economic Review15(March)(Supplement): 48-55.
-
(1925)
American Economic Review
, vol.15
, pp. 48-55
-
-
Veblen, T.1
-
57
-
-
0004189249
-
-
(Reprint, A. Ford Hinrichs, trans.), London: Allen and Unwin
-
Wieser, Friedrich von. 1914. Social economics (Reprint, 1927, A. Ford Hinrichs, trans.). London: Allen and Unwin.
-
(1914)
Social Economics
-
-
Wieser, F.1
|