Placing Alderson and his contributions to marketing in historical perspective

A Twenty-First Century Guide to Aldersonian Marketing Thought

Volumn , Issue , 2006, Pages 473-511

  Tamilia, Robert D ^a  

^a UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84885763989     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/0-387-28181-9_34     Document Type: Chapter

References (70)

1. Alderson, Wroe (1950). Survival and Adjustment in Organized Behavior Systems. In Cox, Reavis and Alderson, Wroe, editors, Theory in Marketing, pages 65-87. Richard D. Irwin, Homewood, Illinois.
2. Alderson, Wroe (1952). Psychology for Marketing and Economics. Journal of Marketing, 17(October):119-135. Paper was originally presented at the second Marketing Theory Seminar August 1952, University of Colorado.
3. Alderson, Wroe (1957). Marketing Behavior and Executive Action: A Functionalist Approach to Marketing. Richard D. Irwin Inc., Homewood, Ill.
4. Alderson, Wroe (1958). The Analytical Framework for Marketing. In Duncan, Delbert J., editor, Proceedings: Conference of Marketing Teachers from Far Western States, pages 15-28, Berkeley. University of California.
5. Alderson, Wroe (1964). A Normative Theory of Marketing Systems. In Cox, Reavis, Alderson, Wroe, and Shapiro, Stanley J., editors, Theory in Marketing, pages 92-108. Richard D. Irwin, Homewood, Illinois.
6. Alderson, Wroe (1965). Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Richard D. Irwin Inc., Homewood, Ill.
7. Alderson, Wroe and Cox, Reavis (1948). Towards a Theory of Marketing. Journal of Marketing, 13(October):137-152.
8. Alexander, Ralph S., Surface, Frank M., and Alderson, Wroe (1953). Marketing. Ginn & Company, Boston, 3rd edition.
9. AMA Task Force on the Development of Marketing Thought (1988). Developing, Disseminating, and Utilizing Marketing Knowledge. Journal of Marketing, 52(October):1-25.
10. Atwater, Thomas V. (1979). 'Lost' or Neglected Components of a General Equilibrium Theory of Marketing. In Ferrell, O. C., Brown, Stephen W., and Lamb, Jr., Charles W., editors, Conceptual and Theoretical Developments in Marketing, pages 184-196. American Marketing Association, Chicago.
11. Baker, Susan and Holt, Sue (2004). Making Marketers Accountable: A Failure of Marketing Education? Marketing Intelligence and Planning, 22(5):557-567.
12. Barnard, Chester I. (1938). The Functions of the Executive. Harvard University Press, Cambridge.
13. Bartels, Robert (1962). The Development of Marketing Thought. Richard D. Irwin, Homewood, Ill.
14. Bartels, Robert (1983). Is Marketing Defaulting Its Responsibilities? Journal of Marketing, 47(Fall):32-35.
15. Berry, Leonard (1986). 'Dream' of serving AMA educators can become a reality. Marketing Educator, 3(Fall):1, 5.
16. Brown, Stephen (1996). Art or Science? Fifty Years of Marketing Debate. Journal of Marketing Management, 12:243-267.
17. Chamberlin, E. H. (1953). The Product as an Economic Variable. Quarterly Journal of Economics, 67(February):1-29.
18. Clark, Fred and Clark, Carrie (1942). Principles of Marketing. Macmillan, New York, third edition.
19. Commons, John R. (1934). Institutional Economics. Macmillan Co., New York.
20. Cox, Reavis and Alderson, Wroe (1950). Theory in Marketing. Richard D. Irwin, Chicago.
21. Cox, Reavis, Alderson, Wroe, and Shapiro, Stanley J., editors (1964). Theory in Marketing: Second Series. Richard D. Irwin, Homewood, Ill.
22. Day, G. S. (1992). Marketing's Contribution to the Strategy Dialogue. The Journal of the Academy of Marketing Science, 20(Fall):323-330.
23. Dixon, Donald (1984). Macro marketing: A Social Systems Perspective. Journal of Macro marketing, 4(Fall):4-17.
24. Dixon, Donald and Wilkinson, Ian F. (1982). The Marketing System. Longman Cheshire, Sydney, Australia.
25. Fisk, George (1967). Marketing Systems An Introductory Analysis. Harper & Row, Publishers, New York.
26. Fraedrich, J. (1987). Marketing Functionalism The Enigma Explained. In Belk, Russell, editor, Marketing Theory, pages 376-379. American Marketing Association, Chicago.
27. Frederick, William (1963). The Next Development in Management Science: A General Theory. Academy of Management Journal, 6(September):212-219.
28. Green, Edward and Redmond, Gomer (1957). Comments on a General Theory of Administration. Administrative Science Quarterly, 2(September):235-243.
29. Grether, E. T. (1965). An Emerging Apologetic of Managerialism?: Theory in Marketing, 1964. Journal of Marketing Research, 2(May):190-195.
30. Heckman, James (1999). Everybody's teaching marketing these days. Marketing News, 33(October 25):4.
31. Heilbroner, Robert (1999). Wordly Philosophers: The Lives, Times and Ideas of the Great Economic Thinkers. Simon and Schuster, New York.
32. Heritage, Jeannette and Weinrauch, J. Donald (1984). A Retraining Program of Non-Business Professors: A Case Study for Meeting Excessive Demand for Collegiate Marketing Positions. In Lindquist, Jay, editor, Developments in Marketing Science, Vol. 7, pages 216-220. Academy of Marketing Science, Kalamazoo, Michigan.
33. Holbrook, Morris B. and Hulbert, James M. (2002). Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard. European Journal of Marketing, 36(5/6):706-732.
34. Hunt, Shelby and Goolsby, Jerry (1988). The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective. In Nevett, Terence and Fullerton, Ron, editors, Historical Perspectives in Marketing, pages 35-51. Lexington Books, Lexington, Massachusetts.
35. Hunt, Shelby D. (1991). Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. South-Western Publishing Co., Cincinnati.
36. Hunt, Shelby D., Muncy, James A., and Ray, Nina M. (1981). Alderson's General Theory of Marketing: A Formalization. In Enis, Ben M. and Roering, Kenneth J., editors, Review of Marketing 1981, pages 267-272. American Marketing Association, Chicago.
37. Jones, D. G. Brian (1988). Origins of the Functional Approach in Marketing. In Shapiro, Stanley J. and Walle, A. H., editors, Marketing: A Return to Broader Dimensions: Proceedings of the 1988 AMA Winter Educators' Conference, pages 166-170. American Marketing Association, Chicago.
38. Kotler, Philip (1997). Marketing Management: Analysis, Planning, Implementation, and Control. Prentice Hall, Inc., Upper Saddle River, New Jersey, 9th edition.
39. Kurtz, David, Velliquette, Anne, Garretson, Judith, Dhodapkar, Subhas, and Olson, Jeanne (1997). An evaluation of the marketing theory seminar in ph.d. programs: Teaching alternatives and future directions. Marketing Education Review, 7(Summer):1-15.
40. Lehmann, Donald and Jocz, Jatrine, editors (1997). Reflections on the Futures of Marketing, Practice and Education. Marketing Science Institute, Cambridge, Massachusetts.
41. Mallen, Bruce (1977). Principles of Marketing Channel Management. Lexington Books, Lexington, Massachusetts.
42. McGarry, E. D. (1965). Wroe Alderson's Marketing Theory Seminar, an Experiment in Higher Education. This unpublished paper, a presentation by Dr. McGarry to the August, 1965 Marketing Theory Seminar, was made available by Dr. Lyndon Dawson.
43. McInnes, William (1954). A general theory of marketing. Unpublished Ph.D. Dissertation.
44. Menger, Carl (1871/1950). Principles of Economics. Free Press, Glencoe, Il. Translated and edited by James Dingwall and Bert F. Hoselitz, with an introduction by Frank H. Knight.
45. Mertes, John (1971). Marketing Thought: The Use of Historical Concepts. Southern Journal of Business, 7(May):76. Abstract of a paper presented to the Southern Marketing Association, November, Miami FL.
46. Monieson, D. D. and Shapiro, Stanley J. (1980). Biological and Evolutionary Dimensions of Aldersonian Thought: What He Borrowed Then and What He Might Have Borrowed Now. In Lamb, C., editor, Theoretical Developments in Marketing, pages 7-12. American Marketing Association, Chicago.
47. Monieson, David (1981). What Constitutes Usable Knowledge in Macro marketing? Journal of Macro marketing, 1(Spring):14-22.
48. Morris, David (1995). Do Marketing Professors Really Know Marketing? Marketing News, 29(3):4-5.
49. Myers, John, Greyser, Stephen, and Massey, William (1979). The Effectiveness of Marketing's RandD for Marketing Management: An Assessment. Journal of Marketing, 43(March):17-29.
50. Nicosia, Francesco M. (1962). Marketing and Alderson's Functionalism. Journal of Business, 35(October):403-413.
51. Nielsen, Richard (1988). Cooperative Strategy. Strategic Management Journal, 9(5):475-492.
52. Otteson, Schuyler F. (1959). Marketing. In Pierson, Frank C., editor, The Education of American Businessmen: A Study of University-College Programs in Business Administration, pages 423-451. McGraw-Hill Book Company, New York.
53. Peterson, Robin (1984). Short Retooling Programs Lower Prestige of Marketing. Marketing News, 18(July 20):6.
54. Peterson, Robin (1995). Relevancy of Marketing Professors. Marketing News, 29(March 13):2.
55. Peterson, Robin (1999). Ph.D. Pitfalls Doctoral Programs Should Teach Marketing. Marketing News, 33(August 2nd):12.
56. Pierson, Frank C. (1959). The Education of American Businessmen. A Study of University-College Programs in Business Administration. McGraw-Hill Book Company, Inc., New York.
57. Reekie, W. Duncan (1984). Markets, Entrepeneurs and Liberty: An Austrian View of Capitalism. Wheatsheaf Books Ltd., Brighton, Sussex.
58. Sass, Steven A. (1982). The Pragmatic Imagination. A History of the Wharton School 1881-1981. University of Pennsylvania Press, Philadelphia.
59. Schwartz, George (1963). Development of Marketing Theory. South-Western Publishing Company, Cincinnati, Ohio.
60. Shapiro, Stanley J. (1982). North American Ph.D. Programs: Omissions and Imbalances. In AACSB Conference on Life Long Learning, March 14-17, Racine Wisconsin. An invited paper.
61. Sheth, Jagdish N., Gardner, David M., and Garrett, Dennis E. (1988). Marketing Theory: Evolution and Evaluation. John Wiley and Sons, Inc., New York.
62. Shove, G. F. (1930). The Representative Firm and Increased Returns. Economic Journal, 40(March):94-116.
63. Stern, Louis and Weitz, Barton (1997). The Revolution in Distribution: Challenges and Opportunities. Long Range Planning, 30(6):823-829. (Pubitemid 127424516)
64. Surface, James (1960). The Carnegie and Ford Foundation Studies and Marketing Education. In Hancock, Robert, editor, Dynamic Marketing for a Changing World, pages 219-225. American Marketing Association, Chicago.
65. Tapp, Alan (2004). The Changing Face of Marketing Academia. European Journal of Marketing, 38(5/6):492-499.
66. Tapp, Alan and Hughes, Tim (2004). New Technology and the Changing Role of Marketing. Marketing Intelligence and Planning, 22(3):284-296.
67. Vaile, R. S., Grether, E. T., and Cox, Reavis (1952). Marketing in the American Economy. The Ronald Press Company, New York.
68. Van Fleet, David (2004). Personal communications, October to December.
69. Vaughan, Floyd (1942). Marketing Functions, Mediums, Practices, Variations, and Appraisal. Farrar and Rinehart, New York.
70. Weil, Rolf (1962). Business Schools Adjusting Focus in Face of Criticism. Business and Society, 2(2):4-8.