An economic analysis of customer selection and leveraging strategies in a market where network externalities exist

Decision Support Systems

Volumn 44, Issue 1, 2007, Pages 124-134

  Kim, Eunjin ^a   Lee, Byungtae ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

CRM; Customer selection; Customer value; Network externalities

Indexed keywords

MARKETING; PROFITABILITY; STRATEGIC PLANNING;

CUSTOMER SELECTION; NETWORK EXTERNALITIES; UNPROFITABLE CUSTOMERS;

ECONOMIC ANALYSIS;

EID: 34548472644     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2007.03.006     Document Type: Article

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