How do Web users respond to non-banner-ads animation? the effects of task type and user experience

Journal of the American Society for Information Science and Technology

Volumn 58, Issue 10, 2007, Pages 1467-1482

  Hong, Weiyin ^a   Thong, James Y L ^b   Tam, Kar Yan ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

ONLINE TASKS; SEARCHING TASKS; WEB ANIMATION;

ELECTRONIC DATA INTERCHANGE; ONLINE SYSTEMS; USER INTERFACES; WEB BROWSERS; WORLD WIDE WEB;

ANIMATION;

EID: 34547599602     PISSN: 15322882     EISSN: 15322890     Source Type: Journal    
DOI: 10.1002/asi.20624     Document Type: Article

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