Advertising strategies for hospitality services

Cornell Hotel and Restaurant Administration Quarterly

Volumn 43, Issue 2, 2002, Pages 51-63

  Mittal, Banwari ^a   Baker, Julie ^b  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

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[No Author keywords available]

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EID: 0346903486     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(02)80031-3     Document Type: Article

References (15)

1. Forbes FYI (a supplement to Forbes ), Spring 2001, back cover.
2. Donna Legg Julie Baker C. Suprenant Advertising Strategies for Service Firms Add Value to Your Service 1987 American Marketing Association Chicago 163 168
3. Banwari Mittal The Advertising of Services: Meeting the Challenge of Intangibility Journal of Service Research Vol. 2 No. 1 August 1999 100 101
4. M.R. Darby E. Karni Free Competition and the Optimal Amount of Fraid Journal of Law and Economics Vol. 16 April 1973 67 88
5. To illustrate this article, we have purposely used old ads so that we may avoid inadvertently biasing public opinion in favor of or against the various advertisers' current ad campaigns.— B.M. and J.B.
6. Leonard L. Berry Terry Clark Four Ways to Make Services More Tangible Business Vol. 36 October–December 1986 53 54
7. Valarie A. Zeithaml Mary Jo Bitner Services Marketing 1996 McGraw Hill New York 516 546
8. David A. Aaker Managing Brand Equity 1991 Free Press New York
9. Mittal, pp. 102–105.
10. Berry and Clark, pp. 53–54.
11. Legg and Baker, p. 165.
12. Mittal, pp. 109–115.
13. Ayer's Dictionary of Advertising Terms 1976 Ayer Press Philadelphia
14. For examples of express check-in of this kind, see Laurette Dubé Cathy A. Enz Leo Renaghan Judy Siguaw Best Practices in Hotel Operations Cornell Hotel and Restaurant Administration Quarterly Vol. 40 No. 6 December 1999 50 51
15. George E. Belch Michael A. Belch fourth edition Advertising and Promotion: An Integrated Marketing Communications Perspective 1998 Irwin/McGraw Hill Boston