Customer relationship management in competitive environments: The positive implications of a short-term focus

Quantitative Marketing and Economics

Volumn 5, Issue 2, 2007, Pages 99-129

  Villanueva, Julian ^a   Bhardwaj, Pradeep ^b   Balasubramanian, Sridhar ^b   Chen, Yuxin ^c  

^a IESE BUSINESS SCHOOL   (Spain)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

Competition; Customer relationship management; Game theory; Long term strategy; Short term strategy

Indexed keywords

EID: 34250637543     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-007-9022-8     Document Type: Article

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