Effects of price promotions on the perceived price

International Journal of Service Industry Management

Volumn 18, Issue 3, 2007, Pages 269-286

  Campo, Sara ^a   Yagüe, María J ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Consumer behaviour; Price positioning; Prices; Promotional methods

Indexed keywords

EID: 34250355642     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230710751488     Document Type: Article

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