The role of the internal reference price in the perception of the sales price: An application to the restaurant’s services

Journal of Hospitality and Leisure Marketing

Volumn 7, Issue 3, 2000, Pages 3-22

  Pedrajaiglesias, Marta ^a   Guillén, Ma Jesús Yagüe ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Adaptation level theory; Assimilation comparison theory; External reference price; Internal reference price; Perceived monetary price; Restaurant services; Sales price

Indexed keywords

EID: 84993085925     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v07n03_02     Document Type: Article

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