Investigating antecedents of behavioral intentions in mobile commerce

Journal of Internet Commerce

Volumn 6, Issue 1, 2007, Pages 13-34

  Song, Jaeki ^a   Koo, Chulmo ^b   Kim, Yong Jin ^c  

^a TEXAS TECH UNIVERSITY   (United States)

^b MARSHALL UNIVERSITY   (United States)

^c BINGHAMTON UNIVERSITY   (United States)

Author keywords

Behavioral intention; Mobile commerce; Perceived ease of use; Perceived enjoyment; Perceived usefulness; Positive word of mouth

Indexed keywords

EID: 34249675749     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v06n01_02     Document Type: Article

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