Sales channel integration after mergers and acquisitions: A methodological approach for avoiding common pitfalls

Industrial Marketing Management

Volumn 36, Issue 5, 2007, Pages 589-603

  Palmatier, Robert W ^a   Miao, C Fred ^b   Fang, Eric ^c  

^a UNIVERSITY OF CINCINNATI   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

Affiliation bias; Balanced scorecard; Joint ventures; Manufacturers' representatives; Mergers and acquisitions; Sales channels

Indexed keywords

EID: 34248591822     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.03.001     Document Type: Article

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