Including marketing synergy in acquisition analysis: A step-wise approach

Industrial Marketing Management

Volumn 29, Issue 2, 2000, Pages 157-177

  Weber, John A ^a   Dholakia, Utpal M ^b  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034147799     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00062-0     Document Type: Article

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