Marketing communications for seaports: A matter of survival and growth

Maritime Policy and Management

Volumn 34, Issue 2, 2007, Pages 151-168

  Cahoon, Stephen ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL TRADE; MANAGEMENT; PORTS AND HARBORS; PUBLIC RELATIONS; SALES; STRATEGIC PLANNING;

ADVERTISING; COMPETITIVENESS; EMPIRICAL ANALYSIS; INDUSTRIAL DEVELOPMENT; MARKETING; PORT OPERATION; SERVICE SECTOR; STAKEHOLDER; STRATEGIC APPROACH;

AUSTRALASIA; AUSTRALIA;

EID: 34248362345     PISSN: 03088839     EISSN: 14645254     Source Type: Journal    
DOI: 10.1080/03088830701240342     Document Type: Conference Paper

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