Marketing the political message: American influences on british practices

Journal of Political Marketing

Volumn 4, Issue 2-3, 2005, Pages 135-162

  Baines, Paul ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Americanisation; Campaign strategy; Message development; Policy development

Indexed keywords

EID: 34248037918     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v04n02_07     Document Type: Article

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