The political marketing planning process: improving image and message in strategic target areas

Marketing Intelligence & Planning

Volumn 20, Issue 1, 2002, Pages 6-14

  Baines, Paul R ^a   Harris, Phil ^b   Lewis, Barbara R ^c  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Marketing; Planning; Politics

Indexed keywords

EID: 84986180553     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210414710     Document Type: Article

References (32)

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