“market” classification and political campaigning

Journal of Political Marketing

Volumn 2, Issue 2, 2003, Pages 47-66

  Baines, Paul R ^a   Brennan, Ross ^a   Egan, John ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Political campaigns; Services; Strategy; Structure conduct performance

Indexed keywords

EID: 34248049475     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v02n02_04     Document Type: Article

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