The growth of the political marketing industry and the California initiative process

European Journal of Marketing

Volumn 30, Issue 10-11, 1996, Pages 166-178

  Bowler, Shaun ^a   Donovan, Todd ^b   Fernandez, Ken ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b WESTERN WASHINGTON UNIVERSITY   (United States)

Author keywords

Marketing; Politics

Indexed keywords

EID: 0011912451     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610149872     Document Type: Article

References (27)

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