Speaking truth to power? Pollsters as campaign advisers

European Journal of Marketing

Volumn 30, Issue 10-11, 1996, Pages 104-113

  Kavanagh, Dennis ^a  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

Communications; Marketing; Political parties; Promotion; United Kingdom; USA

Indexed keywords

EID: 0002762371     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610149827     Document Type: Article

References (21)

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