Managing the distribution channels for high‐technology products: A behavioural approach

European Journal of Marketing

Volumn 38, Issue 1-2, 2004, Pages 121-149

  Sahadev, Sunil ^a   Jayachandran, S ^b  

^a INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE   (India)

^b INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

Author keywords

Channel relationships; India; Uncertainty management

Indexed keywords

EID: 33846491006     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511159     Document Type: Article

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